Your audience will be the admissions committees of the medical schools you are applying to, and your personal statement gives you the special opportunity to "talk" to their members about anything you want. These committees are generally made up of a combination of admissions staff, faculty, students, and doctors from the community, and your essay will likely be read in its entirety by at least one of the members of the committee.
The members of the admissions committee are responsible for choosing the next generation of doctors, the people who will be treating the sick in the future. Your personal statement is therefore your chance to show them that you possess the personal qualities that make a great doctor. More importantly, use your essay to demonstrate why you'd be the type of physician they'd want caring for themselves or their loved ones. Your chances of acceptances will be greatly improved if you come across as someone the admissions committee feels they know, trust, and like.
Admissions officers can and often do read through 40 to 50 essays a day, and they'll likely spend only a few minutes looking at each of them, at least initially. This means that your personal statement needs to stand apart from dozens of others read in the same day if you are to be successful in the application process. Always keep in mind that your essay must be interesting enough to immediately grab the reader's attention and compelling enough to hold it whether your essay is the first or fiftieth one the reader has seen that day.
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