Hamilton launched a new Web site design this winter. More of a modernization than a sweeping change to the content and navigation, the new design offers a cleaner, more focused appearance.
"Because Web technology changes rapidly, it's normal for us to review the site's performance each year and to undertake a major redesign roughly every two years," said Ned Stankus '96, director of electronic media. "The goal of this project was to improve the visual presentation of information on the site -- the site's so-called look and feel."
The new home page incorporates elements of the current family of admission publications and the overall College visual identity. The "Are You Ready" student profile concept has been replaced with a large campus photo that changes each time the page loads. Superimposed is the summary statement: "A national leader for teaching students to write effectively, think for themselves and learn from each other."
Student stories will remain a component of the home page from a link in the lower right-hand corner. These profiles will be replaced with student-written journal entries in the spring.
The new design also allows for more variety in layout and design in secondary pages. Hamilton's old site used a three-column layout and identical color scheme on nearly all of its 8,800+ pages. The new site includes five templates with different color options, two-column and three-column variations, and use of larger images. The new site also includes some new fonts for headlines and increased leading (space between lines of text) to improve readability.