Crain's New York Business magazine has honored Daniel R. Garcia '84 with a 2008 Small Business Award. The award recognizes the runaway success of Salsa Caterers & Special Events, the catering and event-planning company Garcia founded in 1990. Since then, Bronx-based Salsa Caterers has emerged as New York City's premier caterer of authentic Hispanic cuisine and culture, whether South American, Latin American, Caribbean Latin, or Spanish. Garcia is among six New York City entrepreneurs who received the award.
According to Garcia's clients, the main ingredients of his company's success are meticulous attention to detail, peerless customer service, and cultural authenticity. A mere sampling of the clients and venues Salsa Caterers has booked over the years says something of the potency of that trinity. Carnegie Hall, Lincoln Center, Madison Square Garden, United Nations Plaza, Metropolitan Museum of Art, Harvard University, New York City's Mayoral Office, and entertainers Bill Cosby, Marc Anthony, and Sean "Diddy" Combs—all have done business with Garcia.
Salsa Caterers recently made culinary history as the first all-Latin food concession at Yankee Stadium. The stand is a hit, and Garcia now finds himself pondering long-term possibilities of franchising his food and flavor.
Garcia launched his company in 1990 with 4,000 square feet and $6,000 in savings. He now enjoys a capacious 10,400-square-foot facility and reports $1.6 million in annual earnings.