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The New York Times highlighted Hamilton's annual gift campaign in an April 15 article titled "Colleges Ask Donors to Help Meet Demand for Aid." The article discussed the challenging fundraising environment with which colleges and universities are dealing and how institutions are appealing to donors to assist in meeting the growing demand for financial aid.

Director of Annual Giving Jon Hysell '72 discussed how Hamilton fundraisers are emphasizing how alumni contributions affect needy students. "So, rather than talking about how a $100 donation buys 45 compact fluorescent lightbulbs, we're talking about how their gift affects a student in need," said Hysell.

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