MIT's Bold Vision, Behind The University's Plan To "Give It All Away"

A recent survey by San Fransisco-based Embark shows that a college's Web site rated higher than traditional viewbooks in influencing prospective students... Stoner cites Hamilton College's site, www.hamilton.edu., as one that features quality content. "They use well-written, interesting student profiles to reinforce the college's positioning message," he says. This points to another trend: using the Web site to brand the institution and communicate specific messages to students.