While presidential candidates prattle endlessly about campaign finance reform, this is a real issue for our time. Where's the call for "truth in personal ads?"... Keep in mind that most people do not tell outright lies in their personal ads. That would be wrong. Let's just say they described themselves in strongly optimistic terms. That can be rationalized. As proof, I give you Douglas Raybeck, a real live anthropologist at Hamilton College in Clinton, N.Y.... The professor conducted a study of 462 personal ads... His major conclusion is that people routinely portray themselves in ways that are not quite themselves but are sort of in the ballpark.