The Secret To Personal Ads: Read Between The Lines - Hamilton College
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The Secret To Personal Ads: Read Between The Lines


Apparently, and I realize this will come as no shock to most of you, people are being less than forthright in their efforts to advertise for significant others... Keep in mind that most people do not tell outright lies in their personal ads. That would be wrong. Let's just say they describe themselves in strongly optimistic terms... As proof I give you Douglas Raybeck, a real live anthropologist at Hamilton College in Clinton, N.Y... The professor conducted a study of 462 personal ads that appeared in a newspaper in Utica, N.Y. His major conclusion is that people routinely portray themselves in ways that are not quite themselves but are sort of in the ballpark.

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Media Relations Office

198 College Hill Road 
Clinton, NY 13323
315-859-4680 pr@hamilton.edu
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