Bookshelf

Alumni and faculty members who would like to have their books considered for this listing should contact Stacey Himmelberger, editor of Hamilton magazine. This list, which dates back to 2018, is updated periodically with books appearing alphabetically on the date of entry.

Brand It Like Serhant: Stand Out From the Crowd, Build Your Following, and Earn More Money by Ryan Serhant ’06.

April 19, 2024

Tags Alumni Book

(New York: Hachette Go, 2024).

“How do I build a brand in today’s social media world?” That’s the question the author, the real estate broker and star of Bravo network’s Million Dollar Listing New York, answers in this, his third book. While the U.S. Bureau of Labor Statistics has estimated that 50% of the workforce will be the gig economy by 2027, Serhant says no one is being taught the skills or ideas to be successful in this new marketplace. “They are being trained for the jobs of a decade ago or a world where there weren’t personal brands or so many small businesses that need to brand and market themselves,” he says.

According to the book’s publisher: “Whether you’re a real estate broker, a hair stylist, or a freelance contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand — you just might not know it yet.

“Brand It Like Serhant brings readers through Ryan’s three-step strategy that transformed him from that-broker-above-Burger Heaven into the founder of SERHANT., the most recognized real estate brand in the world. In Phase One, you’ll discover your core identity, from your written brand statement to fonts, colors, posing for photos, and more. In Phase Two, you’ll learn how to deliver consistent content — realistically — by understanding social platforms and making the right choices for your work. And in Phase Three, you’ll shout it from the mountaintops: share your accolades, leverage growth, and achieve your full potential.”