An article by Edmund A. LeFevre Professor of English Patricia O’Neill on Bollywood titled “Imagining Global India: Bollywood’s Transnational Appeal,” has just been published by Continuum: A Journal of Media and Cultural Studies (Vol 27. No. 2).
O’Neill’s research suggests that the stories and techniques of commercial Indian cinema appeal to more transnational audiences than Hollywood and that these films create a very appealing image of India for global audiences in contrast to western images of India. In particular she compares the film “Slumdog Millionaire” to Bollywood hits like “Ka Ho Naa Ho” and “Guru.”