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The Communications and Marketing Office provides leadership, direction, and support for developing and sharing Hamilton’s core messages. 

Our Role

We support Hamilton College’s mission and strategic plan by:

  • Developing and promoting authentic communications about people and programs that reflect the mission and that set Hamilton apart from other liberal arts institutions
  • Using sophisticated tactics to support Hamilton’s reputation – with peers, media, prospective students and families, alumni, and the general public – as one of the country’s finest liberal arts institutions
  • Designing marketing campaigns that engage audiences to recruit top students and to foster loyalty by students, alumni, faculty, and staff

Our Approach

The following principles guide our work as we advance the interests of the College and help our colleagues achieve communications objectives:

  • We believe in the value and efficacy of Hamilton’s liberal arts mission
  • We develop overarching, cohesive messages for the College
  • We create communications that are authentic, well written, and skillfully designed
  • We focus on projects that reflect institutional themes and priorities
  • We tell compelling stories about the people and programs that make Hamilton special
  • We stay current with emerging trends in communications
  • We monitor perceptions of Hamilton in the world
  • We track external issues affecting higher education and anticipate their impact on Hamilton

How We Can Help

  • Working with the media
  • Consulting on new initiatives  
  • Promoting an event
  • Publicizing research and achievements
  • Creating a webpage
  • Crafting email communications
  • Using social media
  • Producing a publication
  • Scheduling photography
  • Using the campus print shop

How You Can Help

  • Share a story idea or a photo
  • Use #getscrolled on social media

Staff

Melissa Richards

Vice President for Communications and Marketing

mfrichar@hamilton.edu

315-859-4019

Melissa joined in 2019 as the College’s first vice president for communications and marketing, reporting to President David Wippman. She oversees the College’s brand and communications strategy and leads the Communications team, which is responsible for publications, periodicals, media relations, social media, digital communications, visual communications, crisis communications, and community relations.

Eileen Foote

Communications Assistant

efoote@hamilton.edu

315-859-4680

Eileen provides office support, particularly for media relations projects, which includes creating and maintaining databases, disseminating media releases, writing and adding stories to the news website, tracking College news coverage, and researching media for targeted pitches.

Editorial

The Editorial team provide concept development, creative direction, writing and editing for a variety of media platforms — from the website to print publications. The teams work with campus colleagues to accommodate each department’s goals. 

Vige Barrie

Senior Director, Media Relations

vbarrie@hamilton.edu

315-859-4623

Vige oversees the media relations operations and focuses on identifying, developing, and placing stories about the College in the national and local media.

Holly Foster

Associate Director, Content

hfoster@hamilton.edu

315-859-4068

Holly generates content for the College’s various communications channels, focusing primarily on the Hamilton news site. She also oversees the work of student writers.

Stacey Himmelberger

Senior Director, Content Strategy

shimmelb@hamilton.edu

315-859-4416

In addition to serving as editor of Hamilton magazine and the Hamilton Headlines enewsletter, Stacey writes and edits key College publications, websites, and news stories. She collaborates with campus colleagues on content and marketing plans, projects, and campaigns.

Meg Keniston

Executive Director of Content Strategy

mkenisto@hamilton.edu

315-859-4226

Meg oversees Hamilton's content strategy. She writes, edits, and proofreads short- and long-form feature stories for the College’s website, Hamilton magazine, and other institutional storytelling platforms.

Marketing and Analytics

Tim O’Keeffe

Senior Director, Marketing and Analytics

tokeeffe@hamilton.edu

315-859-4850

Tim is responsible for leading the development of the College’s social media strategy and devising systems to evaluate and report on the effectiveness of the College’s website and digital communications.

Visual Communications

The Visual Communications Team oversees the visual presentation of Hamilton’s messages by designing compelling electronic and print communications intended to educate and inspire readers and viewers about the College. The team also oversees the College’s photo library and consistent application of the visual identity. 

Mark Mullin

Executive Director, Visual Communications

mmullin@hamilton.edu

315-859-4276

Mark oversees and guides the visual communications of the College. He designs and art directs digital and print communications, consults on other visual identity projects such as signage and photography, and manages the College visual and identity assets, including an extensive photo library.

Mona Dunn

Production Manager

mdunn2@hamilton.edu

315-859-4621

Mona oversees the production and implementation details for College communications projects, ranging from publications to signage to graphic and photo requests. She has many years and a wide range of print and digital expertise.

Esena Jackson

Director, Web and Digital Communications

ejackson@hamilton.edu

315-859-4681

Esena manages the presentation of content and graphics on the College website and in email communications. She contributes technical and design expertise for new initiatives and upgrades to existing sites and navigation.

Phyllis Jackson

Visual Communications Associate

pjackson@hamilton.edu

315-859-4620

Phyllis’ primary focus is typesetting College publications and preparing projects for print. She has worked on the Class Notes and Necrology sections of the Hamilton magazine for more than 30 years. She also assists in the maintenance of the photo library.

Brad Lewthwaite

Senior Graphic Designer

blewthwa@hamilton.edu

315-859-4259

Brad designs digital and print communications. He also provides design support for signage and responds to requests for visual and identity assets for use across campus.

Katie Rook

Web Communications Manager

krook@hamilton.edu

315-859-4642

Katie manages content and graphics on the College website and in email communications.

Zack Stanek

Videographer / Photographer

zstanek@hamilton.edu

315-859-4861

Zack creates videos and photos that support the College's marketing efforts and strategies. The visual assets he develops are used in a variety of outlets, including the College's main social media channels.

Kevin Waldron

Graphic Designer

kmwaldro@hamilton.edu

315-859-4895

Kevin supports digital and print communications design. He also provides design support for signage and responds to requests for visual and identity assets for use across campus.

Contact

Contact Name

Communications Marketing

Office Location
Rudd Center
Phone

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