Moore, a 1985 Hamilton graduate, previously worked at BBDO New York as an account manager on various accounts such as DuPont, Pepsi-Cola and HBO. Currently, he works primarily on laundry and household cleaning brands for Procter & Gamble.
His lecture will include a detailed presentation explaining the role advertising plays in today's society. On Tuesday, April 9, he will spend the day visiting classrooms to discuss advertising as it applies to particular disciplines. He will also hold informal sessions with students and faculty to answer questions about the advertising industry.
This lecture is sponsored by the Ambassador Program of The Advertising Educational Foundation. The Ambassador Program sends high-level, seasoned advertising or marketing executives to colleges and universities across the country to discuss the advertising process, how it fits into the economic and social structure, and the issues surrounding advertising.
The Advertising Educational Foundation is a nonprofit organization supported by agencies, media companies and advertisers and is dedicated to building a better and greater appreciation of the socioeconomic role of advertising in today's society.