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Douglas Raybeck
Douglas Raybeck
In an article appearing on CBSnews.com and CNET that took a look back at the iconic Apple Super Bowl television ad of 1984, Anthropology Professor Emeritus Douglas Raybeck said, "It's probably the most explicit statement of, basically, a cultural revolution. This is what they're saying--that this is new and really different and revolutionary." In "Remembering the '1984' Super Bowl Mac ad," which quoted Raybeck liberally, the writer analyzed the cultural and political implications of the ad and the endurance of the memory of it over the last quarter century. The article appeared on both Web sites on Jan. 23.

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