Social Media at Hamilton

Esena Jackson
Associate Director of New Media
315-859-4681

Creating a Social Media Presence at Hamilton College

Hamilton College maintains an official presence on the following social media sites:


Before creating a separate social media presence for your office or administrative department, consider whether you would be better served by working with the Office of Communications to utilize Hamilton's primary social media presence.

By creating your own presence, you should be prepared to maintain it and keep it updated, as you would with a department Web page. Hamilton presences on social media sites are considered to be an extension of the official Web site, and most guidelines that apply to the website will also apply to your social media site.

To ensure the continuity of Hamilton's online identity, if you are exploring the creation of your own office or administrative department presence on a social media site, please first contact the Director of Social Media in the Office of Communications to discuss the process and address profile naming conventions, graphics needs, etc.


Facebook

Facebook Fan Pages will be created by the Director of Social Media. Administrator privileges for the page will be granted to the person or persons responsible for updating the page. A member of the Office of Communications must always hold an administrator position on any Facebook Page.

The images for all Hamilton Facebook pages will maintain a consistent graphic identity and must be coordinated through the Director of Visual Communications.

Facebook Fan Pages that do not follow these guidelines, or that are created without the involvement of the Office of Communications, will not be linked from the College's primary Facebook presence or from the College website.

Hamilton Facebook Groups may be created at any time and those that use College graphics should be coordinated with the Director of Visual Communications.

Facebook Pages offer certain advantages over Facebook groups, but also come with additional responsibilities. If you are uncertain whether you want to create a Page or a Group, contact the Director of Social Media.


Twitter

Twitter accounts may be created by the individuals responsible for posting updates. Before creating your account, contact the Director of Social Media to discuss naming conventions. When possible, use a department e-mail address or alias when registering the account to ensure that a point of contact can always be reached.


LinkedIn

Hamilton maintains one official group on LinkedIn, for all Hamilton College community members. If you wish to create a sub-group within the Hamilton group, contact the Director of Social Media.


Flickr

Hamilton College maintains one primary Flickr account. If you have photos from a College event you would like to post to the official Flickr feed, contact the Director of Social Media.


YouTube

If you would like a video posted to Hamilton's YouTube channel, contact the Director of Social Media.

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