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200 Days in the Life of the College

1-25 26-50 51-75 76-100 101-125 126-150 151-175 176-200 Index

Friday, April 15

The perfect spokes-person

That guy with dubious priorities who swore he’d walk a mile for a Camel in the ancient television commercial has nothing on Stephen Wright ’13. In this more fitness-conscious age, the triathlete from Holliston, Mass., bicycled 80 miles for Chobani yogurt — and the effort landed him in his own TV commercial. Wright, who eats the yogurt as a recovery snack after heavy training, biked for fun from campus to the Chobani factory in New Berlin, N.Y. Within a few weeks, the tale of the trek has grown from a Facebook posting to a YouTube video to a funny prime-time spot in the company’s first-ever ad campaign. Outfitted in bike gear, Wright stops to ask directions from a pair of farmers, who give him contradictory directions. “Hey, those are some fancy pants,” one tells him. (www.chobani.com/real-love/ontv)

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