ALUMNI COMMUNICATIONS SURVEY
Sources alumni use to receive most of their information about the College:
|Emails or other correspondence from class presidents, gift chairs, etc.||27%|
|Hamilton Headlines (monthly e-newsletter)||17%|
|Word of Mouth||5%|
Kinds of information alumni look for when they visit the web (more than one answer possible):
|Contact Information for Alumni||41%|
|Don't visit website||21%|
|Upcoming Regional Events||20%|
|Career Networking/Job Opportunities||20%|
|Upcoming Campus Events||17%|
|Contact Information for Professors||12%|
|Ways to Make a Gift||11%|
|Ways to Volunteer||6%|
How often alumni visit Hamilton website:
|A few times a year||57%|
|More than once a week||2%|
How important it is to alumni to keep up with Hamilton information:
How important it is to alumni to keep up with fellow alumni:
Which communications from the College do alumni read the most (highlights):
- The vast majority of alumni “regularly read” the Alumni Review followed by emails and letters from the president.
- Results for the “occasionally read” were split fairly evenly with the Alumni Review and The Scroll (Hamilton’s social media aggregator) coming in last.
- Topping the “rarely read” category was by far the website.
- In “never read” category, The Scroll and website received the most responses.
- 716 respondents indicated they are unaware of The Scroll.
Hamilton-related topics of most interest to alumni (highlights):
- The vast majority of alumni listed class notes as their top “very interested” choice followed by special events (Reunions, Fallcoming), features about alumni and campus news.
- Results for “interested” were fairly split with class notes coming in last.
- In the “not interested” category, topping the list were athletics, fundraising activities and national higher education polity issues.
How alumni want to receive information from the College (ranked in this order):
- video followed by text messages
- text messages
(Social media was a low #1 choice, but fairly consistent in #2-#6)
Would alumni read additional Alumni Review content if it appeared only online (highlights)?
- The vast majority indicated they would be “very likely” or “likely” to read additional alumni profiles that appeared online.
- The vast majority indicated they would be “very unlikely” to engage in discussions with readers about topics covered in the magazine.
- Video features scored in the middle with just about the same number of respondents indicated they would be “likely” and “unlikely” to view.
- Student profiles scored highest in the “likely” and “unlikely” categories.
How alumni feel about class notes appearing online only and updated more frequently:
How informed do alumni feel they are about the College:
|Very well informed||7%|
How often do alumni say they receive email from the College:
|Several times a month||39%|
|Every other month||9%|
|A few times a year||7%|
How much of the overall College correspondence do alumni read thoroughly:
How alumni rate the amount of communications from the College:
How alumni describe their feelings toward the College:
How alumni want to receive their non-Hamilton information:
In general, the Web garnered the most votes by far and was top in the 1st, 2nd and 3rd choice categories. Email was the second #1 choice. Other media (newspaper, radio, magazines, TV) were fairly split. Coming in last was social media.
Platforms alumni use to consume non-Hamilton information:
|None of these devices||3%|
How frequently do alumni read the following non-Hamilton information:
In general, brief news items are far and away the most popular. Second is in-depth articles/features followed by video and then podcasts.
Some 1,788 alumni completed the survey, which was emailed in summer 2014 to all alumni for whom Hamilton has email addresses.
Class year breakout of survey respondents as follows:
|2000s or later||38%|
|1949 or earlier||3%|