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John Adams, visiting professor of rhetoric and communication, published an op-ed, "Father George? Brother John?," in the Syracuse Post-Standard on the familial metaphor in presidential campaign discourse. Adams said, "As we try to make sense of our experiences and life's uncertainties, we take comfort in the categories we use to simplify life's unfolding drama. When we categorize a person, we set up expectations and follow cultural scripts concerning what we do - to, with or for them."

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