Behind The Personals

"SWM ISO SWF. Want mate for French films and fine wine.." What does this personal ad say about the man who wrote it? More than the fact that he likes Truffaut, says Douglas Raybeck, Ph.D., a professor of anthropology at Hamilton College in New York, who recently examined a group of personal ads to see how people used tiny spaces to convey a full portrait of themselves.
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