Hamilton College launched a redesigned website Tuesday night that features more dynamic content and visuals and a more intuitive navigation.
“This new website will help us tell the Hamilton story better and more strongly reinforce the promise we make to students,” said Mike Debraggio, assistant vice president of communications.
The site was built with responsive design practices so that it looks and performs well on any type of device, whether it’s a computer, tablet or phone. Navigation on the website was reduced from 12 primary links to five.
A primary goal, Debraggio said, was to provide prospective students and their parents with an authentic glimpse into the academic culture, activities and lifestyle of campus.
"It was important for us to honor and build on the established reputation of the College, while revealing more of its personality and warmth,” he said.
The campuswide Web Redesign Committee began work on the site last spring after partnering with Fastspot, an interactive design firm based in Baltimore.
A comprehensive discovery process by Fastspot included a full review of Hamilton’s communication materials, numerous on-campus interviews with students, faculty and staff, and an online survey sent to 200 alumni. That led to the creation of a working document that provided the framework for the project.
The architecture of the site was reviewed and revamped, and the Web Redesign Committee reviewed several design approaches before selecting a concept. Committee members then held several sessions on- and off- campus to collect feedback and suggestions.
Fastspot web developers created several templates that were integrated into the existing College content management system by Hamilton’s Web Services team.
(Note: Visitors to the new website are welcome to offer feedback through this brief survey.)