U.S. News & World Report singled out Hamilton as one of the colleges that “are breaking tradition while recruiting prospective students” in an article titled “5 New Ways Colleges Are Reaching High School Students” published on Oct. 17. The admission office’s use of a giant QR code accompanied by the word “Hamilton” was highlighted. The code leads visitors to a custom welcome page. The Huffington Post also published the piece on its website.
In an article published in September, The Washington Post was the first publication to note the college’s unique shift away from the more traditional campus beauty shot frequently used on most college recruitment posters.