Hamilton's new mascot, Alex, will be introduced to the campus community this Friday, Oct. 10, from 11 a.m. to 2 p.m. as part of the college’s Fallcoming and Family Weekend. He will emerge from the Sadove Student Center to the music of a bagpiper and drummer. In an act of self-promotion, Alex will hand out Alexander Hamilton decals, and he also plans to attend other events throughout the weekend as well as throughout the year.
“Hamilton College and the Continentals are wonderful college brands,” said Joe Bosack, founder of Joe Bosack & Co. and creator of Hamilton’s mascot. "We are honored to have been selected to expand these brand assets that connect with audiences and stakeholders in very authentic and meaningful ways.”
Derived from the Latin word masca and used in the Middle Ages to mean witch, mascot later became defined in the English language to mean an animal, human or thing which brings luck. La Mascotte ("The Mascot"), an opéra comique by Edmond Audran, was the source from which the word evolved in English.