Susan Mason, director of the Oral Communication Center and Education Studies, is advising the Association of National Advertisers (ANA) on using curriculum mapping strategies to build their professional education programming.
ANA recently celebrated its 100th anniversary and remains the only trade organization exclusively for client-side marketers providing industry insights, advocacy and collaboration opportunities.mason is also assisting ANA with the instructional design, development and evaluation of its 16 core education programs. Her first program revision for ANA, “Optimizing the Client/Agency Relationship,” will roll out in New York City in June.
ANA recently celebrated its 100th anniversary and remains the only trade organization exclusively for client-side marketers providing industry insights, advocacy and collaboration opportunities.mason is also assisting ANA with the instructional design, development and evaluation of its 16 core education programs. Her first program revision for ANA, “Optimizing the Client/Agency Relationship,” will roll out in New York City in June.
