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McCullough Shriver ’13 Honored for Entrepreneurship


McCullough Shriver ’13 at the Orthopaedic Foundation for Active Lifestyles 14th Annual Gala Anniversary
McCullough Shriver ’13 at the Orthopaedic Foundation for Active Lifestyles 14th Annual Gala Anniversary

On November 15, McCullough Shriver ’13 received the Entrepreneurial Spirit Award at the Orthopaedic Foundation for Active Lifestyles (OFALS) 14th Annual Gala Anniversary for his work as the founder of Sweetflexx.

The two other honorees were Olivia Palermo, Global Style Icon and Entrepreneur, and Wes Matthews Sr., Los Angeles Lakers Point Guard and 2x NBA Champion.

Sweetflexx uses resistance band technology to create clothes that are stylish, comfortable, and provide a health benefit to those who wear them. Shriver states that "by applying a small amount of resistance to each step, we are able to make big strides towards improving overall health and saving time."

The JB Pierce Lab at Yale University has conducted independent clinical studies on the effectiveness of Sweetflexx’s resistance band technology. The results showed that one day of wearing Sweetflexx is similar to thirty minutes of working out at the gym. Other ongoing studies are also observing Sweetflexx’s ability to help users lose weight, improve cardiovascular health, and its effect on Type 2 Diabetes.

about McCullough Shriver ’13:

Major: Economics

Clubs & Organizations: Adirondack Adventure and Global China Connection

Sports: Men’s Football and Men’s Lacrosse

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Shriver was also the grand prize winner of Hamilton’s Pitch Competition held on November 2-4. The competition allows students and Graduates of the Last Decade (GOLD) to jump start their business ideas with the help of numerous entrepreneurs and financiers. As the grand prize winner, Shriver received one year of advisory services from Meacham Woodfield, LLC, legal services from McCarter & English, LLP, and a $2,500 cash prize.

More information about Sweetflexx and its products can be found here.

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