Two Washington DC publications recently featured Yao Odamtten '98 and the launch of his new lifestyle brand Ewoenam. The Washington Blade and DC North magazine both highlighted the organic quality and individual character of his new designer clothing line.
In the articles, Odamtten discusses the concept of individuality behind his designs. The women's clothing, neckties, handbags and sandals are more about the person wearing them than the Ewoenam name. "I'm not here to change you, you are who you are. I want each article of clothing to say, 'This piece is about you.'"
Both articles praise the environmental friendliness of his work because of the organic materials he uses. For example, he only uses fabrics with natural dyes. "We work with what nature gives us," stated Odamtten.
Odamtten launched his line on October 25, 2005 at the Corcoran Gallery of Art in Washington D.C. For more information on Odamtten's clothing, visit Ewoenam's website.
