Communications & Media Events

Event Description

How does a brand break through when consumers are surrounded by thousands of messages every day? Trevor Nardini ’94, EVP of client services at Havas Edge, offers a behind-the-scenes look at the advertising industry and the creation of Progressive’s Flo campaign, which his team helped develop nearly two decades ago. Drawing on more than 30 years in advertising, Nardini will discuss how agencies turn consumer insights into campaigns, the careers that make that work possible, and what students should know about breaking into the industry.