Director of Interactive Content Strategy Jess Krywosa presented a paper at the American Marketing Association Symposium for the Marketing of Higher Education held Nov. 10 – 13 in Boston.
In her paper, “The Scroll: Branding, Content Strategy and Social Media,” Krywosa discussed the The Scroll, Hamilton’s social media aggregator, and how it has made social media more visible on campus, spurring conversation and sharing.
Posted November 21, 2013
