Pablo Abreu ’10 Juggles Numbers in Direct Marketing Agency Internship

Pablo Abreu '10 (left) with William Hajjar, his supervisor at Wunderman.
Pablo Abreu '10 (left) with William Hajjar, his supervisor at Wunderman.
Pablo Abreu ’10 describes an “awakening” that occurred during his junior year. Up until that point, his heart was set on working with people in the health care industry. But after speaking to Daniel Custódio ’00 and Sandra Revueltas ’05, he decided to shift the course of his ambitions. Now he wants to pursue a career in business, which will give him a similar sense of direct contact with people. This summer, he is interning at Wunderman, the largest direct marketing agency and one of the top 10 direct and digital agencies in the world.

Abreu works in the New York City branch of Wunderman, where he assists the Insights and Optimization group. After the company executes marketing campaigns and collects data on the customers and sales, this department analyzes data so they can learn how to maximize conversion rates (sales rates). Abreu arranges the data in a way that will reveal tangible patterns and thus allow the agency to make better decisions for future marketing campaigns.

In this respect, Abreu is learning how to juggle raw numbers and engender meaning from them. He is also developing skills in software like SAS, Spotfire, Sophus3, and Radian6, while becoming more efficient in his use of Microsoft Excel. As a mathematics and philosophy double major, Abreu has an appetite for computer science courses and skills that could support his areas of concentration.

While many students looking for internships use HamNet, Hamilton’s online internship catalog, Abreu found his summer job on a website called indeed.com. Because the position was unpaid, he applied for and received the Joseph F. Anderson Internship Fund, which provides stipends to students who acquire full-time, unpaid internships. Students in majoring in any discipline may apply. Abreu feels that the position has given him a feel for the practical use of math in the marketing world. After his last year at Hamilton, he will consider the database marketing field for a potential occupation.

Abreu is a HEOP (Higher Education Opportunities Program) student, and works in the Student Activities office. He is also one of the founders of the Delta Chi fraternity, and the Treasurer of the Brothers Organization.

Abreu is a graduate of Manhattan International High School.
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