“In our extensive research with various audiences, Hamiltonians reported a deep personal association with the College motto, ‘Know Thyself.’ Students, alumni, faculty and staff recognize that knowing oneself is a journey, not a landing place, and that no two journeys are the same,” said Melissa Richards, vice president for Communications and Marketing. “The new website celebrates our journeys across generations, academic concentrations, social engagement, and careers.”
The site’s media-rich, modular, and mobile-first design is optimized for accessibility, search engine optimization, and consistent performance. Hamilton.edu received more than 8.9 million pageviews during the last calendar year.
Over the course of the project, Communications and Marketing staff members hosted dozens of focus groups, surveys, and meetings with members of the College community to inform the content strategy, design, and user experience. The journey to ‘Know Thyself” is realized through Hamilton’s mission and promises to its students: Hamilton will prepare you for a life of meaning, purpose, and active citizenship by serving as a liberal arts college where every person can explore their passions, expand their perspectives, and express themselves. Hamilton goes one step further as one of the few colleges where students can expect unparalleled opportunity through generous financial aid.
In tandem with the primary website rollout, the College also launched an enhanced myHamilton intranet experience for students and employees.
Hamilton partnered with higher education marketing agency SimpsonScarborough for some of the early research, and with Fastspot, an interactive digital marketing agency, for the website design. Hamilton’s Information Technology Services team played a critical role in the development and launch of the new site.
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