Founded by Boston College graduate Natalie White, Moolah Kicks sells basketball shoes specifically designed for women. “It’s always been that women have to wear men’s basketball brands,” Zarle said. “My first pair of basketball shoes were Kevin Garnett shoes, and I loved them, but as a little girl, I shouldn’t be looking up to an NBA player, I should be looking up to a WNBA player.”
For the past year, Zarle has worked as a member of Moolah’s social media team, creating content for both Instagram and TikTok. Her work includes compiling videos and creating graphics. The job also requires an awareness of current events. For example, for Black History Month, she helped with a campaign that included posts highlighting Black women players.
After graduation, Zarle will begin handling more managerial tasks, as well as working with NCAA athletes campaigning the brand under the 2021 name-image-likeness (NIL) policies. Coincidently, she found the job through an advertising campaign on Instagram and was inspired by White’s message.
Zarle credits the two semesters she spent conducting an independent study with Associate Professor of Art Ella Gant with giving her the background knowledge necessary for her role at Moolah. “I basically created a brand and learned how to use Photoshop,” Zarle said. “[Professor Gant] definitely helped a lot in terms of teaching me the background necessary to be successful on social media and how to present your brand on social media,” Zarle said.
Kelcie Zarle ’22
Major: Literature
Hometown: Wellesley, Mass.
High school: Wellesley High School
Activities: Women’s Varsity Basketball, Captain
In addition, Zarle spent a year working in the Communications Office as part of Hamilton’s social media team. There she learned how to represent a business on social media. “That job helped a lot in terms of learning the ropes, and by doing it for an institution like Hamilton, it helped me learn how to be professional on social media,” she said.
Looking ahead, Zarle is eager to begin working in New York City and continuing to see the brand grow. “All my past internships have been remote, so being able to go into the office will be really cool,” she said. “The main mission I’ll be working on is to grow the brand and keep gaining followers, which we’ve done a good job of so far.”
