Melissa joined in 2019 as the College’s first vice president for communications and marketing, reporting to President David Wippman. She oversees the College’s brand and communications strategy and leads the Communications team which is responsible for publications, periodicals, media relations, social media, digital communications, visual communications, crisis communications, and community relations.
Communications and Marketing
The following principles guide our work as we advance the interests of the College and help our colleagues achieve communications objectives:
- We believe in the value and efficacy of Hamilton’s liberal arts mission
- We develop overarching, cohesive messages for the College
- We create communications that are authentic, well written, and skillfully designed
- We focus on projects that reflect institutional themes and priorities
- We tell compelling stories about the people and programs that make Hamilton special
- We stay current with emerging trends in communications
- We monitor perceptions of Hamilton in the world
- We track external issues affecting higher education and anticipate their impact on Hamilton
How We Can Help
- Working with the media
- Consulting on new initiatives
- Promoting an event
- Publicizing research and achievements
- Creating a webpage
- Crafting email communications
- Using social media
- Producing a publication
- Scheduling photography
- Using the campus print shop
How You Can Help
- Share a story idea or a photo
- Use #getscrolled on social media
The Media Relations Team plays a central role in increasing Hamilton’s visibility nationally, locally and in targeted markets by collecting and disseminating information about College programs and personnel, with priority given to those stories that reflect institutional themes.
Vige oversees the media relations operations and focuses on identifying, developing and placing stories about the College in the national media. She also participates as a Hamilton Management Roundtable facilitator.
Holly manages Hamilton’s news website by writing and editing stories and overseeing photography. She is also responsible for placing Hamilton stories and event publicity in local media, and supervising the hometown news program.
Editorial & Interactive Communications
The Editorial & Interactive Communications teams provide concept development, creative direction, writing and editing for a variety of media platforms — from the website, to print publications, to social media. The teams work with campus colleagues to accommodate each department's goals.
Stacey oversees Hamilton’s marketing efforts. She leads discussions about ways to incorporate institutional themes into communications, and writes and edits key publications, webpages and emails. Stacey also serves as editor of the Hamilton magazine.
Tim is responsible for leading the development of the College’s social media strategy and devising systems to evaluate and report on the effectiveness of the College’s website and digital communications.
Esena manages the presentation of content and graphics on the College website and in email communications. She contributes technical and design expertise for new initiatives and upgrades to existing sites and navigation.
Maureen serves as lead copywriter and copy editor for much of the College’s website. She also contributes regularly to the Hamilton magazine and other print and electronic communications.
Kim coordinates the work of 70+ class correspondents who write the Class Notes section of the Hamilton Alumni Review. She also manages the alumni weddings and births column, assists with proofreading and responds to general inquiries about the magazine.
The Visual Communications Team oversees the visual presentation of Hamilton’s messages by designing compelling electronic and print communications intended to educate and inspire readers and viewers about the College. The team also oversees the College’s photo library and consistent application of the visual identity.
Mark oversees and guides the visual communications of the College. He designs and art directs digital and print communications, consults on other visual identity projects such as signage and photography, and manages the College visual and identity assets, including an extensive photo library.
Vanessa designs digital and print communications. She also provides design support for signage and responds to requests for visual and identity assets for use across campus.
Mona oversees the production and implementation details for College communications projects, ranging from publications to signage to graphic and photo requests. She has many years and a wide range of print and digital expertise.