Designed in 2002, the College institutional logo featuring the distinctive Chapel cupola with its quill weather vane represents the architectural presence of this historical building and the College’s commitment to writing. The institutional logo and wordmark are the primary graphics for Hamilton and should be used for College communications. This logo has been customized for Hamilton College; official graphics files should always be used.
• Blue • Buff • White • Black • Gray are the only colors permitted when using the color version of the Hamilton logo.
The color options are shown below. Please note that the primary College color is Continental blue, and it is always the preference to include blue in the presentation of graphics. Ideally an item using the graphics on a black background would have blue present elsewhere on the item; for example, a black jacket with the graphics as shown below on the black background might have blue side panels, or the bottom half of the jacket could be blue. Graphics placed on shades of grey should follow the images shown below.
Color Options for a Black or White Logo
- In certain applications, an all-black or all-white College logo may be placed on colored backgrounds such as green, pink or other colors — some examples are shown below.
- When placing a white logo on a blue background use Continental blue, PMS 287, for the background if possible; if unable to match the blue exactly, select the closest color between our Continental blue and royal blue (do NOT go darker or more navy).
The marks that comprise our graphic identity are trademarked and their use must comply with the standards set forth in this style guide. Always use official graphics files; permission is not granted to alter any of the graphics.