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Page settings have been updated to include metadata description and keyword fields, so you can control the description that appears in public search results and identify the topics included on a page.

Page Description – Required

A page’s meta description should employ the keywords that page is targeting, and also create a compelling description that a searcher will want to click. It should be directly relevant to the page it describes, and unique from the descriptions for other pages.

  • Meta descriptions can be any length, but Google generally truncates snippets to ~155–160 characters.

Keywords – Required

Keywords should reflect the queries that your target audience is actually searching on Google. Unique keywords should be employed on each page of your site. Keywords range from single words to complex phrases and are used to inform website content to increase relevant organic search traffic.

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Last updated: September 2, 2021

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