Scroll through the blog posts and stories below to learn more about Hamilton student and alumni experiences in this industry, and then use our career resources such as Facts on File and O*Net to learn more. Finally, meet with your career advisor and explore the Career Center curriculum to learn how to network with alumni to discuss your interests and learn more about their work.
Communication Industry Terms to Know
Communications is a very broad industry with many sectors, all having different terms and unique names coined to identify them. These terms can aid anyone trying to get started in exploring the communications field.
- Engagement: The total number of interactions with a piece of content or communication. Types of interactions include likes, comments, shares, views, etc.
- Lead time: The amount of time needed by reporters to gather information for their story; the time varies by type of outlet, with magazines having the longest lead times and online the shortest.
- Pitch: A highly targeted message that is crafted and sent to a journalist to gauge their interest in your client; this can include photos, videos, and ends with a call-to-action.
- Publics: Target audiences of a company, organization, or individual.
- Reach: The number of persons who view a piece of communication. For example, a print publication with a “circulation of 132,000” is a representation of the press release’s 'reach.'
- Niche publication: Any publication that is very specific and highly targeted to a carefully curated audience. Many niche publications inherently have a smaller reach, although that is not always the case.
- Search engine optimization (SEO): One of the top strategies for increasing website visibility through organic searches. SEO is a way to improve a website’s ranking on search engines. Some techniques include content creation, keyword strategies, content readability, website building, and user experience.
Source: Vye Agency
When Worlds Collide: Networking and Communications
In the ongoing digital age, students and alums are seeking virtual connections now more than ever. But, one can look beyond LinkedIn and Hamilton Connect Network (HCN) for connections in communications. In seeking out these relationships, professional communication skills are practiced and can be later applied to the real world. Digital fluency, professionalism, and charisma all require strategy to be properly executed. If in doubt or just looking to build soft communication skills, schedule a Zoom call with an interesting alum or student, download a networking app (i.e. Bumble Bizz), or reach out to the Discovery Team to hone in on your attractiveness as a potential employee. In building these skills, you will be able to better market yourself in the communication field.
Communications on Campus: WHCL 88.7 is Back in the Station
After almost a year and a half of remote broadcasting, the DJs of WHCL 88.7 are ecstatic to be back in the station and live from College Hill Road. For safety, students and community DJs are required to wear masks during the duration of their shows, but no amount of precautions can dampen the excitement of the student DJs who view live broadcasting as one small step towards normalcy. This semester’s schedule covers every topic from sports talk shows to classical music commentaries. Not only is the station full of students, but the executive board is beginning to plan live concerts for this semester! WHCL is a crucial part of Hamilton’s campus culture, and the pandemic has only confirmed that. If you are on campus, make sure to stop by Sadove Student Center to get a taste of some of the amazing music students play 24/7.
Paper vs. Online Publications
The pandemic has served as a catalyst for the digital age. For the last year and a half, on-campus publications were required to be strictly digital. Student email inboxes were swamped with pdf versions of favorite publications, and dining hall tables were clear of all paper copies. This semester, physical copies of publications are now able to sit in academic buildings and eating spots. Students couldn’t be happier to drink a cup of coffee at FoJo and read the latest edition of their favorite publication. After all, there is nothing quite like holding reading material in your hands.
Featured Blog Post
Dave Beauboeuf ’14 leads U.S. media and public relations for global sports media group Better Collective. In this role, he manages PR for the Better Collective brand and all of its businesses in the United States. He is also founder of Beau Boeuf Media, a new content company focused on expanding access to, and awareness of, sports careers off of the field.
Washington, D.C., Program
Torres ’21 Explores Careers Through C-Span Internship
‘In The Fray’: PR, Super PACS and Creative Problem Solving
During her sophomore year Hannah Fink ’19 launched a summer internship search with a focused approach and a clear idea of what she was after. The result a — full summer’s work as a public relations and social media intern at Praytell, a digital communications firm in Brooklyn with a roster of impressive clients.