Last updated: March 23, 2018

Web publishing: Best practices

We’ve put together a few questions (and comments) to guide you through an examination of the content and structure of your Web site. As you begin to use SiteManager to edit and to update your Web pages, please take a few minutes to review these questions, and to think about how you can apply your answers to your Web site.

Publish only the content that you can manage comfortably. That content should give the maximum amount of information to the maximum amount of people. Organize your information in a way that will make the most sense to your audience, even if that conflicts with the way that your office is organized.

Think about what information from the rest of our Web site might be useful to your audience, and link to it. Trying to replicate it on your site just makes more work for you.

Current and accurate content is essential. If something on your Web site is obviously outdated, your audience will not trust your information. It’s useful to have a schedule of what you need to update, and when. Review any links that you have to make sure they are still valid and useful.

On the Web, short and simple is best. Keep your information in easy-to-read chunks that your audience can quickly scan. If your text sounds awkward and wordy, it probably is.

When editing a page, make use of “bulleted” information, and use clear and useful subheadings to introduce ideas.

A Web page can’t be all things for all people. Consider who your audience is, and decide what you want them to take away from the page.


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